tag:blogger.com,1999:blog-81632822588989180332024-02-20T19:00:05.322-08:00Marketing MarshallThe aim of this blog is just to give my opinion on everything Marketing related as well as trying to offer you my own advice from previous experiences.Anonymoushttp://www.blogger.com/profile/17986849253532829158noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8163282258898918033.post-22552375623583920602015-04-28T06:52:00.004-07:002015-04-28T07:00:53.251-07:00Why Google+ should be an integral part of your Social Media and Content Marketing Strategy<span style="font-family: Trebuchet MS, sans-serif;"><br />
First of all, for anyone who does not know what Google+ is, then please let me explain this to you.</span><br />
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SO..</span><br />
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<b><u>What is Google+?</u></b></span><br />
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<span style="background-color: white; color: #191919; line-height: 23px;">Google+ is a social networking service created by Google. The design is very modern and interactive as what you would expect from Google. They designed the Social Network to compete with the giants of Social Media such as Facebook and Twitter. </span><span style="background-color: white;"><span style="color: #191919;"><span style="line-height: 23px;">It is argued that Google are trying too hard to differentiate from competitors by offering an all-in-one service by integrating</span></span></span><span style="background-color: white;"><span style="color: #191919;"><span style="line-height: 23px;"> all Google services. They display a Google+ menu bar on other Google services when you're logged into a Google account. In addition, they have features on Google+ which are similar to Skype. </span></span></span></span><br />
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<span style="background-color: white;"><span style="color: #191919;"><span style="line-height: 23px;"><b><u>Google+ Statistics</u></b></span></span></span></span><br />
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<span style="background-color: white;"><span style="color: #191919; font-family: Trebuchet MS, sans-serif;"><span style="line-height: 23px;"><b><u><a href="http://www.maths-statistics-tutor.com/img/statistics_and_maths_tutoring_service.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://www.maths-statistics-tutor.com/img/statistics_and_maths_tutoring_service.jpg" height="179" width="200" /></a></u></b></span></span></span></div>
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<span style="background-color: white;"><span style="line-height: 23px;"><span style="color: #191919;"> According to Digital Information World (2015), Google+ has over 2.2 billion profiles with 22% of the US visiting the social network monthly. However, if your business operates in more Asian countries then using Google+</span><span style="color: #191919;"> can prove to be very successful.</span> </span></span><span style="background-color: white; line-height: 28px;">The website is widely used in Indonesia (83% of the online population), India (82% of the online population) and Vietnam (80% of internet users).</span></span><br />
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<span style="background-color: white; color: #191919; line-height: 23px;"><b>BUT</b> should Facebook, Twitter and LinkedIn be worried about Google+ users? With more signing up everyday?</span></span><br />
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<span style="background-color: white; color: #191919; line-height: 23px;">No, probably not. Not yet anyway.</span></span><br />
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<span style="background-color: white;"><span style="color: #191919;"><span style="line-height: 23px;">But if I were a business owner, I would want to be active on Google+ just in case there was a sudden surge of popularity and for the reasons as stated below. </span></span></span></span><br />
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<b><u>Why should you use Google+ for your business?</u></b></span><br />
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<li><span style="font-family: 'Trebuchet MS', sans-serif;"><b>Google+ is a fantastic tool to search for communities who have an online presence. </b>E.G. if you were a photographer who specialises in travel looking to showcase your work, there are thousands of communities such as <a href="https://plus.google.com/communities/115306486708006905618" target="_blank">'Travel Photography'</a> groups where you can post and expand your following base.<br /><br /></span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;"><b>The majority of the communities you want to join are public meaning you are free to post content on groups for all community members to see</b>. <b>PLEASE NOTE:</b> If you are a business looking to promote your products, the majority of moderators will ban you for spam. All content</span><span style="font-family: 'Trebuchet MS', sans-serif;"> you upload needs to be engaging and useful to the community. This is something you cannot do to extent on Facebook and Twitter.<br /><br /></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><b>Google+ Reviews and contact details can influence consumer behaviour patterns. </b>Who can admit to when typing in a company name that there is more of a likely chance of you clicking on the organisation which has a good star rating? How about if there were contact details and opening hours visible too? It does the job for me. It influences the customers' decision making process by appearing to be a brand who are proud of their services and who are not afraid to be visible in the public domain.<br /><br /></span></li>
<li><span style="font-family: 'Trebuchet MS', sans-serif;"><b>Live Conference Calls at Google Hangouts - </b>This is more aimed at SME's with video conference calling up to 10 people and it's free. Can't complain about that can you?!<br /><br /></span></li>
<li><span style="font-family: Trebuchet MS, sans-serif;"><b>You are more likely to increase your SEO Rankings than any other Social Networking site with Google+. </b>This is backed-up by SEO Specialists <a href="http://moz.com/" target="_blank">MOZ</a>, who conduct a scientific experiment every 2 years<b> </b>to discover the quality of web pages that have a strong association with ranking highly on Google. The results were significant. The correlation of Google +1s <b>conquered</b> other well known metrics including linking root domains, Facebook shares, and even keyword usage.<br /></span></li>
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<span style="font-family: Trebuchet MS, sans-serif;">For a full list of SEO Ranking factors, please visit<a href="http://www.searchmetrics.com/wp-content/uploads/seo-ranking-factors-2014.png" target="_blank"> here</a>. </span></div>
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<b>Overall,</b> yes, it is not extensively used as other Social Networks but the potential is there. There are regular and active users who have keen interests within communities using Google+. Do you want to miss out on them?</span><br />
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I do strongly advise that you do not ignore Google+ in your Social Media and/or content marketing plan and start using it with other Social Networking platforms. I would also like to re-emphasise that all content needs to be engaging and useful to your public audience in order to grow your business and follower base. Using infographics (I recommend <a href="http://piktochart.com/" target="_blank">PiktoChart</a>) and/or posting up white papers and blogs will be extremely useful to your community and will increase interaction. It takes time and patience to build up a following on Google+ and hopefully if you stick it out then you will reap the rewards!</span><br />
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Good luck in your journey.</span>Anonymoushttp://www.blogger.com/profile/17986849253532829158noreply@blogger.com0tag:blogger.com,1999:blog-8163282258898918033.post-33889530341836076132015-04-27T07:49:00.002-07:002015-04-27T07:49:05.271-07:00<br />
<span style="font-family: Trebuchet MS, sans-serif;"><b><u>Welcome to Marketing Marshall</u></b></span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Hello All, </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">My name is Edmund Marshall and I am a Marketing Graduate from the University of Chichester, UK. The aim of this blog is just to give my opinion on everything Marketing related as well as trying to offer you my own advice from previous experiences. There also may be one or two related football blogs as I like to broadcast my views on the greatest sport in the world (Classic British point-of-view)!</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Another reason for deciding to blog is that I have a professional </span><a href="https://twitter.com/ItsEdMarshall" style="font-family: 'Trebuchet MS', sans-serif;" target="_blank">Twitter</a> <span style="font-family: Trebuchet MS, sans-serif;">account and a personal Twitter account. On my professional account, I find that most of my followers are substantially blogging like crazy. I see myself as more of a re-tweeter myself but I like trying new things and I thought 'Heck, why not? Let's give this a go!'. In fact, one of my friends has just started blogging who is enjoying it and he gets a real sense of achievement when he gains a follower/reader. I wonder if I will feel the same?</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">If you enjoy reading my blogs, please do not hesitate to follow me on <a href="https://twitter.com/ItsEdMarshall" target="_blank">Twitter</a> and/or connect with me on <a href="http://uk.linkedin.com/in/edmundmarshall" target="_blank">LinkedIn</a>. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Happy Reading!</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Ed</span>Anonymoushttp://www.blogger.com/profile/17986849253532829158noreply@blogger.com0